Home > General > The Beatles. Now on iTunes.

The Beatles. Now on iTunes.

Yep, it’s happened. A treasure trove of Beatles albums popped up on iTunes early Tuesday, a day after Apple promised an “exciting announcement” from iTunes.

Digital versions of such classic Beatles albums as “Abbey Road,” “A Hard Day’s Night,” “Help!,” “Magical Mystery Tour” and “Sgt. Pepper’s Lonely Hearts Club Band” were selling for $13 each, with double albums like the “White Album” going for $20.

Also available is a massive Beatles box set for $150, while individual tracks are selling for $1.30 each.

The Beatles, of course, were one of the last remaining digital music holdouts, and rumors of the Beatles arriving on iTunes (or going digital in any way whatsoever) have been circulating for years.

Apple teased the arrival of the Beatles on its website Monday with a banner that read: “Tomorrow is just another day. That you’ll never forget.”

Speculation on what the teaser meant ran the gamut from a cloud-based version of iTunes (powered by Apple’s gigantic new data center in North Carolina) to a long-rumored iTunes-based music-subscription service.

Later in the day, though, there was increasing chatter that Apple’s big news could be the arrival of the Beatles catalog on iTunes, and by late afternoon, Billboard, the Wall Street Journal and other publications had confirmed that the Beatles were at last set to go digital.

Whether Tuesday’s Beatles announcement actually ranks as a day we’ll “never forget,” however, is up for debate.

Many, including me, were hoping that Apple would at last announce a Web-based version of iTunes, complete with a cloud-based digital locker for all your music. For now, it looks like we’ll have to keep on waiting.

So, thoughts? Is the arrival of the Beatles on iTunes truly an unforgettable event, or did Apple and the Fab Four overplay their hands?

Update: Here’s my take on why Apple’s Beatles announcement was (for me, anyway) so underwhelming.

— Ben Patterson is a technology writer for Yahoo! News.

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