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Posts Tagged ‘facebook’

Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here’s an infographic that’s actually useful for a change.

If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference. CMO.com, together with SEO firm 97th Floor, have created this chart showing which social networks are best for various organizational, CRM and marketing goals.

For example, if you need massive pageviews for your site or a client’s site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg. And if your goal is search engine optimization, don’t think that Facebook’s “no-follow” links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One.

When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company’s or clients’ campaigns.

Check out the chart below, and in the comments, let us know about your experiences with marketing, CRM, PR and SEO across these various platforms.

Click image to view full-size PDF version.

Lead image courtesy of Flickr, rishibando. — MASHABLE

HOW TO: Follow the Japan Earthquake Online

March 13, 2011 1 comment

Social media and the web have become the go-to for real-time information when disasters strike.

It’s no surprise that the news of Friday’s 8.9-magnitude earthquake in Japan spread rapidly on Twitter, while live video feeds and blogs kept pace.

With unreliable cellphone service, social media is the only form of communication consistently available to people in Japan, says Brian Gillespie of Texas. He has reached out to friends in Japan through Twitter and Facebook. Mixi, Japan’s largest social networking site, has also been used to located loved ones, he says.

Like Gillespie’s friends, many in Japan are updating us on the country’s status via the Internet. In addition, thousands of reporters and citizen journalists worldwide are distributing their knowledge of the situation on homepages and social streams.

Now, hours after the initial quake, information about the earthquake and tsunami abound. Here’s a list of some of the best Japan earthquake resources online, as suggested by our readers.

What tools are you using to track the crisis? Let us know in the comments which ones we’ve missed.


Social Media



Live Video and Blogs


*Source: Mashable

Facebook’s New Anti-Bullying Tools Create a “Culture of Respect”

At today’s White House Conference for Bullying Prevention in Washington, D.C., Facebook is announcing a new suite of tools to protect users from bullying, foster a stronger sense of community in the social network, and “create a culture of respect” among Facebook users.

Facebook’s changes boil down to two main aspects: an improved safety center with more multimedia resources, and better, more social tools for reporting offensive or bullying content.

In addition to reporting harassing or TOS-violating content directly to Facebook, users now have two important options that are more social and more community-centric. Within the reporting options interface, the targeted user can choose to privately message the user who posted the stressful or offensive content. If the user wishes to report the content to Facebook, he or she can also choose to include a trusted authority figure, such as a teacher or parent, as a contact in that incident report.

As for the Safety Center upgrades, Facebook will be bringing “new educational videos, external resources from renowned experts, downloadable materials for people to share and discuss” and more resources within the coming weeks. The company is also asking teens to contribute feedback on smart, safe uses of technology.


How Facebook Developed Its New Anti-Bullying Tools


Arturo Bejas is Facebook’s Director of Engineering. In a phone conversation, he told us, “[Facebook] spent some time looking at reports we were getting in different categories. We take down content that violates our policies, but we also wanted to help people get support from someone in their lives… someone you trust who can help you deal with this in a way that’s constructive.

“We want this to be a learning experience where people learn how to deal with bullying and feel empowered.”

Bejas also noted that not all bullying content is intended to malign or harm the user on the receiving end. “In talking to safety advocates, we learned that a lot of these things are accidental,” he said.

“People post things they think are funny, but they don’t realize it’s stressful. There’s no malicious intent, and it might not violate the terms of service, but it still needs to be resolved.”


The LGBT Connection


The social network’s focus on anti-bullying tools has to a large extent been driven by Facebook’s partnerships with LGBT organizations since last fall’s tragic and highly visible string of gay teen suicides. These efforts began with a partnership with GLAAD and expanded to include a Network of Support, a group that counts such organizations as the Human Rights Campaign and PFLAG among its members.

Facebook Public Policy Communications Manager Andrew Noyes told us that after the Tyler Clementi and Billy Lucas suicides, “There was hightened awareness around LGBT bullying… We’ve certainly talked to our Network of Support and safety advisory board, and they’re very excited about these features.”

This announcement marks the first major changes to Facebook’s security and safety options since a Safety Center revamp last spring.

Stay tuned for more news from the conference, including how Formspring, an exciting startup that gets a bad rap for its users’ bullying behavior, is stepping up to the challenge and reducing bullying online. — Mashable

Meet Mark Zuckerberg: The Action Figure

Aside from poking, Mark Zuckerberg isn’t known for much physical activity, but that hasn’t stopped a company from creating an action figure of the Facebook co-founder.

MIC, which introduced a Steve Jobs action figure in November, is now selling a Zuckerberg doll for $69.90. Why? The company says this is the “next greatest action figure for tech nerds” and that the company (whose name stands for “Made in China”) “really admired the man who is responsible for connecting over 500 million people across the world, helping Egypt’s protesters to spark an uprising and becoming the youngest billionaire and [Time] ‘Person of the Year.’”

Modeled closely on the real-life Facebook CEO, the 7-inch doll sports a casual brown hoodie sweatshirt, worn-in jeans and open-toed Adidas sandals. The doll is said to be heavier than an iPhone, but lighter than an iPad. It also comes with a stand with a Facebook logo, a “like” and “poke” card for Zuck to hold and speech bubbles where the user can write their own witty messages. (The blog suggests “I’m CEO, bitch!”)

MIC isn’t the first to see heroic potential in Zuck. Last month, a Canadian publisher, Bluewater Productions, introduced a comic book based on Zuckerberg, who of course, was the unwilling subject of one of 2010’s most-lauded films, The Social Network.

For his part, Zuckerberg seems to be making an effort lately to humanize his image, with an appearance on Saturday Night Live, an interview with 60 Minutes and, just this week, a Facebook Page devoted to his new puppy, Beast.

*Source: Mashable

Ashton Kutcher’s VP to be named soon

Kansas City hopefuls for the position of vice president of pop culture for Popchips don’t have much time left to round up votes for themselves. Voting closes at 11:59:59 p.m. PST on Wednesday March 9. Applicants will then have another week’s wait to learn if they move on to the next phase of the hiring process for the position working for Ashton Kutcher supporting Popchips in official pop culture business.

An online dictionary contains this definition for pop culture: “The prevailing vernacular culture in a given society, including art, cooking, clothing, entertainment, films, mass media, music, sports and style.” One of the applicants for the position defines it as “What’s hot and what’s not,” in her video application.

Popchips’ vice president of pop culture needs to be creative and familiar with new media. A major responsibility will be to “tweet, retweet, poke on facebook,” according to a frequently asked questions page about the position on the Popchips website.

236 individuals completed the application process, which required a video of 90 seconds or less highlighting qualifications for the position uploaded to Facebook. The three applicants who receive the highest number of votes from Popchips’ Facebook fans before voting closes will move on to the next phase of the hiring process along with two other candidates selected by Kutcher and his panel of judges.

Some of the application videos are available on YouTube.  One from Florence Henderson includes this statement, “I think I would make a great vice president of pop culture along with Ashton Kutcher. I know he likes older women.”

The vice president of pop culture for Popchips will be appointed during the week of March 14.

Dog: Man’s Best Facebook Friend, Too? [INFOGRAPHIC]

Apparentlythe  infographic-creating team at Lab 42 were startled when they got a friend request from a suspiciously single-named individual who wasn’t a famous rockstar. With a little digging they discovered they were being befriended by Man’s Best Friend.

Aha! This could be fodder for an infographic, they said. And so the survey began, taking place online via social networks between February 28 and March 2, 2011 among 407 adults with even distribution across age groups and income levels, aiming to explore the relationship between Facebook, dogs, and those who love them.

Social Media Names The Oscars Winners [INFOGRAPHIC]

With the Oscars awards broadcast only hours away, we can’t wait another minute — we’d like to know who’s going to win, and we want to know now. Here’s an exclusive infographic that could give us a hint or two.

However, according to Webtrends, this pre-show buzz might not indicate the real winners. When Webtrends experts were looking at the details of the data, “it was clear that this is the ‘people’s choice’ – a popularity contest and not necessarily the view of the Academy.”

How did Webtrends get this data? It scoured blogs, Facebook, Twitter feeds and other microblogs, putting a finger on the pulse of the online world, picking up the pre-buzz and figuring out who might have a good chance of winning.

So take a look at this data, keeping in mind that these “winners” might not necessarily point toward the Academy’s choices. Who do you think will win? Let us know your picks in the comments.

*Source: Mashable