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Posts Tagged ‘social media marketing’

Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here’s an infographic that’s actually useful for a change.

If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference. CMO.com, together with SEO firm 97th Floor, have created this chart showing which social networks are best for various organizational, CRM and marketing goals.

For example, if you need massive pageviews for your site or a client’s site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg. And if your goal is search engine optimization, don’t think that Facebook’s “no-follow” links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One.

When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company’s or clients’ campaigns.

Check out the chart below, and in the comments, let us know about your experiences with marketing, CRM, PR and SEO across these various platforms.

Click image to view full-size PDF version.

Lead image courtesy of Flickr, rishibando. — MASHABLE

Kraft Looks to Reward Twitter Users Who Tweet About Mac and Cheese

(Mashable) — Kraft Foods is resurrecting a childhood game and adding a modern social media element — Twitter — to get people talking about macaroni and cheese.

Under a new program quietly rolled out over the past few weeks, any time two people individually use the phrase “mac & cheese” in a tweet, they’ll each get a link pointing out the “Mac & Jinx.” The first one to click the link and give Kraft his or her address gets five free boxes of Kraft’s mac and cheese and a T-shirt.

The Mac & Jinx promotion is the latest offbeat effort for the brand from Crispin Porter + Bogusky, the envelope-pushing ad agency behind Burger King’s advertising over the past decade or so and Microsoft’s “Laptop Hunters” campaign, among others. Crispin’s other work for Kraft includes TV ads showing kids complaining that their parents eat their macaroni and cheese dinners and outdoor ads that reacted to consumers’ facial expressions.

The agency and the brand’s entry into Twitter comes as marketers have been generally slow to realize the platform’s potential, usually tacking on a Twitter component to a Facebook-heavy campaign. One exception is Energizer, whose fall 2010 campaign sought to respond to and alleviate irritated Twitter users on behalf of the brand’s Edge Shave Gel.

HOW TO: Set Up a Winning Facebook Fan Page

February 8, 2011 1 comment

Susan Payton is the Managing Partner of Egg Marketing & Public Relations, an Internet marketing firm specializing in blogger outreach, social media, and PR. She is also the blogger behind The Marketing Eggspert Blog.

With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds are that you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in for good measure. Maybe you look at some of the 2 billion photos uploaded each month, or contribute a few of the 40 million daily status updates. In short: Facebook is where it’s at, and you’re already there.

But what about your business? Does it use Facebook? If you’re a business owner, you really need to set up a Fan Page, or else you risk being left behind as more businesses shift to social networks like Facebook. This post is a beginner’s guide to setting up and getting the most out of a Page on Facebook for your business.


Facebook Pages 101


Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience:

Overview of company
Website and contact info
Press releases
Videos
Blog RSS
Twitter updates
Company news and status
Customer interaction

One of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.


Setting Up Your Page


Once you’ve logged in to Facebook, scroll to the bottom and click on Advertising. Then click Pages and Create a Page. Select the type of business you own and start filling in all the details. The more info you add, the better your page will be (and remember: Google thinks highly of Facebook in its search engine results).

create-page

Make sure to include your company logo, any RSS blog feeds that are relevant, videos, images — the whole nine yards. Once you’re satisfied with the Page, publish it, then get ready to dive into promotion.


Enhance Your Page with Apps


You can also enhance your Facebook Page by adding applications to it. Apps add particular functions to your page, such as drawing in your blog’s RSS feed (the Social RSS app is a good example of this) or YouTube videos. They are a great way to further engage visitors to your Page and provide them reason to come back, and there are hundreds of apps designed to help you do business better on Facebook.

pizza-hut

Another option you have is to internally develop a new app. Pizza Hut’s Order App which allowed fans to order their pizzas directly through Facebook was a huge hit, for example. Red Bull has a custom application on its Page that pulls in Twitter updates from all of the athletes they sponsor. Developing a custom app for your Facebook Fan Page can be pricey, but if you can afford it or have in-house development talent that can get the job done, it can be very rewarding.


Promoting a Page


The tricky thing about Facebook Pages is that you can’t friend someone the way you can from your profile. People can elect to become fans of your Page, but only if they know about it. So you’ve got to spread the word organically (and keep doing it) to introduce people to your Page and to your company.

First identify contacts from your profile that are either business connections, people working in a field related to your business, or who would otherwise benefit from the information your company provides, and invite them to become a fan of the Page. Send a short note explaining what you want to offer from the Page (remember, people are thinking “what’s in it for me?”) and include a link to the Page.

app-search

You should also promote your Page elsewhere online by putting a Facebook Page button on your website to help others find it, spreading the word on Twitter if you’re there (and you should be), sending out an email notification, or putting a link on your business cards. Do whatever it takes to help people know that you’re on Facebook and you want them to become a part of your community.


Get the Most Out of Your Page


If you’ve got a brand that already has a strong following like Zappos.com or True Lemon, a Facebook Page can be a great way to launch a community. Encourage discussion among fans by asking questions like: “what’s your favorite product?” or “what could we do to improve our product?” Post updates weekly, if not daily and point your fans to any off-site promotions, such as giveaways hosted on different web sites.

And keep it fun! Nobody likes straight up business all the time! Zappos, for example, has crazy videos and posts that aren’t related to shoes, which is why their fan base is well over 21,000.

It will take time to build your fan base, so remember to keep sending out invites to new contacts asking if they want to become a fan of your business Page. Constantly promote the Page in any way possible, and keep your content fresh — give people a reason to check in on your page regularly.

Check your analytics: before long you should see a large portion of your website’s referrals coming from Facebook!


Wrapping it Up


Your Facebook efforts will be ongoing, so plan to dedicate a few hours each week to getting new fans and updating content. You’ll quickly appreciate the instant ability to connect with customers and future customers through this social media tool!

How are you using Facebook to promote your business? Share with us in the comments.

*Source: Mashable

The Biggest Brands on Facebook [INFOGRAPHIC]

The Facebook Marketing Series is supported by the Buddy Media Platform. Seven of the world’s top 10 brands drive their brand on Facebook with the Buddy Media Platform. What’s your plan? Visit buddymedia.com today.

Facebook started out as a way for friends to connect and interact online. Yet, as the startup grew from a few thousand users at New England colleges to hundreds of millions around the world, it quickly became a place where businesses could interact more intimately with their customers.

In the past few years, big brands have started taking social media seriously, and Facebook marketing is a big part of the plan for many companies. However, even big brands struggled to amass a Facebook following or extract value in the beginning. Coca-Cola, one of the world’s most recognizable brands, for example, had 800 Facebook fans in November 2007. It has 16.5 million now.
In this infographic, we explore the timeline of brand-friendly updates to Facebook itself, as well as the brands that dominate in Facebook marketing today.

Source: Mashable

Coming Soon: The “SOCIAL MEDIA WIRE”

For the first time in the Middle East and North Africa Region, a corporate news posting provider on Social Media Platforms will be introduced…

  • Reach the online social media platform of the region and across the globe.
  • Get connected with consumers
  • Know what every body is saying about your product
  • Sell/Close deals

and much more…