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Posts Tagged ‘twitter’

Apple and Microsoft Take Different Approaches to Japan Relief

If you were trying to solicit donations for earthquake victims in Japan, what approach would you take? Take a look at how technology rivals Microsoft and Apple decided to handle this delicate situation.

First up, Microsoft. The company tweeted a plea on its Bing search engine Twitter account, offering to donate up to $100,000 for earthquake victims, but under one condition: that users would retweet the message, which would result in Microsoft increasing its donations by one dollar per retweet:

It’s straightforward enough, and sounds a lot like an offer we told you about yesterday from the nonprofit Explore.org, offering to contribute $1 for each Facebook “Like” of its “Dog Bless You” Facebook fundraising page received. That seemed to go smoothly yesterday, where we heard a few complaints but overall the reaction was positive.

Microsoft’s idea was not so well-received. Shortly after the company initiated its fundraiser, a backlash began, where some called the scheme a crass marketing attempt, and comedian Michael Ian Black told his 1.6 million Twitter followers in no uncertain terms that Microsoft should “stop using tragedy as a f***ing marketing opportunity.” The company soon withdrew the deal, offering instead to simply donate the $100K:

Next up, Apple. Instead of offering to contribute anything to the earthquake victims, Apple set up a special place(iTunes link) in its iTunes store, promising to deliver 100% of any donations to the Red Cross to benefit Japan. Apple’s iTunes donation page makes it as easy to help earthquake victims as it is to buy iTunes music, where as you can see, the suggested donations are in amounts of $5, $10, $25, $50, $100 and $200:

So that’s Apple’s technique — not to actually donate money, but to encourage everyone else to stop by the iTunes Store (and perhaps buy something else while they’re there), and help the poor souls laid low by the tragic quake and its ominous nuclear aftermath. Of course, Apple is donating something with this deal, because it’s not free to move boatloads of cash from one place to another.

What do you think of this, commenters? Should multibillion dollar corporations simply donate to these causes, should they try to get us involved, or should they just facilitate our donations? Are these crass attempts at capitalizing on horrific tragedy? Do nonprofits get a pass, as long as it doesn’t look like they’re self-promoting too much? Where do you draw the line?

*Source: Mashabe

Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here’s an infographic that’s actually useful for a change.

If you’re doing any social media marketing, here’s something for your to print out and hang up near your desk as a handy point of reference. CMO.com, together with SEO firm 97th Floor, have created this chart showing which social networks are best for various organizational, CRM and marketing goals.

For example, if you need massive pageviews for your site or a client’s site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg. And if your goal is search engine optimization, don’t think that Facebook’s “no-follow” links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One.

When you think about best-in-class social media campaigns and true leaders in social media marketing, you realize that most of the time, creative and successful marketing teams pick a specific platform for a specific reason; this chart gives you the tip of the iceburg when it comes to making the right choice for your own company’s or clients’ campaigns.

Check out the chart below, and in the comments, let us know about your experiences with marketing, CRM, PR and SEO across these various platforms.

Click image to view full-size PDF version.

Lead image courtesy of Flickr, rishibando. — MASHABLE

HOW TO: Follow the Japan Earthquake Online

March 13, 2011 1 comment

Social media and the web have become the go-to for real-time information when disasters strike.

It’s no surprise that the news of Friday’s 8.9-magnitude earthquake in Japan spread rapidly on Twitter, while live video feeds and blogs kept pace.

With unreliable cellphone service, social media is the only form of communication consistently available to people in Japan, says Brian Gillespie of Texas. He has reached out to friends in Japan through Twitter and Facebook. Mixi, Japan’s largest social networking site, has also been used to located loved ones, he says.

Like Gillespie’s friends, many in Japan are updating us on the country’s status via the Internet. In addition, thousands of reporters and citizen journalists worldwide are distributing their knowledge of the situation on homepages and social streams.

Now, hours after the initial quake, information about the earthquake and tsunami abound. Here’s a list of some of the best Japan earthquake resources online, as suggested by our readers.

What tools are you using to track the crisis? Let us know in the comments which ones we’ve missed.


Social Media



Live Video and Blogs


*Source: Mashable

U.S. Government Wins Access to Twitter Accounts of WikiLeaks Supporters

(Mashable) — A federal judge today granted the U.S. government access to the Twitter accounts of three of WikiLeaks’s strongest supporters.

Earlier this year, the Department of Justice subpoenaed Twitter, asking the social media service to hand over information related to the Twitter accounts of WikiLeaks and some of its supporters. The subpoena targeted Birgitta Jonsdottir, Rop Gongrijp and Jacob Appelbaum, known for their support and contributions to the whistle-blowing website.

In a 20-page opinion, Judge Theresa Buchanan rejected the arguments of the Electronic Frontier Foundation, the American Civil Liberties Union and attorneys representing the WikiLeaks backers, declaring that first and fourth amendment rights would not be violated by turning over Twitter account information to the government.

Buchanan did, however, make some of the case’s documents of the case public, though documents with “sensitive nonpublic facts, including the identity of targets and witnesses in an ongoing criminal investigation,” will not be included. Among the revelations from the unsealed documents: Twitter filed a motion last month requesting permission not to turn over data related to WikiLeaks’s official account, despite that WikiLeaks has made no objection to the government’s subpoena.

It’s unclear whether the order encompasses private messages sent by the WikiLeaks supporters. The government’s request for access is limited to content such as e-mail and IP addresses, but private Twitter messages could potentially come into play, which could spark another legal battle. The ACLU intends to appeal today’s ruling.

“Twitter’s policy is designed to allow users to defend their own rights. As such, Twitter will continue to let the judicial process run its course,” Twitter said in a statement to Mashable.

50 Cent joins “Gaddafi performance regret club”

March 10, 2011 2 comments

LONDON (Reuters) – U.S. rapper 50 Cent has joined what one entertainment website called the “Gaddafi performance regret club,” making a donation to charity after news emerged that he performed for the clan of Libyan leader Muammar Gaddafi.

“In light of the ongoing events in Libya, 50 Cent will be making a donation to UNICEF, which is providing vital relief supplies to meet the needs of women and children at risk during this crisis,” a spokesman for the artist told E! News.

50 Cent, whose real name is Curtis Jackson, joins a growing list of pop stars who performed for members of Gaddafi’s family at exclusive parties around the world, sometimes commanding seven-figure sums in the process.

The appearances have become a major source of embarrassment since the Libyan leader’s brutal response to a popular uprising against him in Libya.

Beyonce, Nelly Furtado, Mariah Carey and Usher have all issued statements saying they would donate or had already given money to charities after they appeared for the Gaddafi clan in recent years.

50 Cent did not name the amount of money he earned from a private concert given during the 2005 Venice film festival.

Media reports said that some artists were paid by Gaddafi’s family merely to attend the parties.

On the Twitter social networking website, Furtado said recently that she was paid $1 million for a 45 minute set before the Gaddafi clan in Italy in 2007.

(Reporting by Mike Collett-White, editing by Paul Casciato)

Block Charlie Sheen From Your Browser With F.A.T.’s “Tinted Sheen”

(Business Insider) — There are currently two camps on the internet. The first camp—those who are slurping up as much Charlie Sheen tiger blood as possible (hence Sheen’s newly bagged Guinness Book of World Records status for most Twitter followers)— drastically prevails.

The second camp—those who would rather not hear poor Charlie’s ravings—is, however, much smaller.

If you fall into the latter camp, Greg Leuch of F.A.T. has a solution for you. Leuch—who is also responsible for the Justin Bieber Mention Blocker—has come up with Tinted Sheen, a browser plug-in that will block all mentions of Charlie Sheen and most of his photos.

If you’re not tired of Sheen yet, you may be soon—Charlie is looking to hire social media interns to help spread his #winning buzz.

Before

charlie sheen

Image: Wonderhowto

After

charlie sheen

Image: Wonderhowto

Simply download the plugin for Firefox or Chrome, and block Sheen’s name and face forever.

Ashton Kutcher’s VP to be named soon

Kansas City hopefuls for the position of vice president of pop culture for Popchips don’t have much time left to round up votes for themselves. Voting closes at 11:59:59 p.m. PST on Wednesday March 9. Applicants will then have another week’s wait to learn if they move on to the next phase of the hiring process for the position working for Ashton Kutcher supporting Popchips in official pop culture business.

An online dictionary contains this definition for pop culture: “The prevailing vernacular culture in a given society, including art, cooking, clothing, entertainment, films, mass media, music, sports and style.” One of the applicants for the position defines it as “What’s hot and what’s not,” in her video application.

Popchips’ vice president of pop culture needs to be creative and familiar with new media. A major responsibility will be to “tweet, retweet, poke on facebook,” according to a frequently asked questions page about the position on the Popchips website.

236 individuals completed the application process, which required a video of 90 seconds or less highlighting qualifications for the position uploaded to Facebook. The three applicants who receive the highest number of votes from Popchips’ Facebook fans before voting closes will move on to the next phase of the hiring process along with two other candidates selected by Kutcher and his panel of judges.

Some of the application videos are available on YouTube.  One from Florence Henderson includes this statement, “I think I would make a great vice president of pop culture along with Ashton Kutcher. I know he likes older women.”

The vice president of pop culture for Popchips will be appointed during the week of March 14.